Hi, I’m Emmanuel Oshowobi

I design web experiences and run the experiments that turn visitors into customers.

Some of my recent live build

About page Report builder Pricing page Content manager

Eight years designing for the web, the last four at Sendible, where I ran the experiments that moved trial conversion, led a brand refresh that launched everywhere at once, and rebuilt the navigation, pricing and reporting.

VISITOR-TO-TRIAL FUNNEL Twenty experiments on one funnel Four years of conversion experiments across the homepage, pricing, demo and sign-up. The ones that lost taught the most.
BRAND REFRESH A refresh is ten percent drawing and ninety percent finding A full visual refresh shipped everywhere at once, with the About-page motion, brand hub and merch site that carried it.
NAVIGATION & SEARCH I spent 2024 making the menu bigger, and 2026 making it smaller Rebuilding the global navigation and search, first bigger, then smaller, and finding both were right.
INSIGHTS BLOG REDESIGN Making a blog worth coming back to Rebuilding the blog into something worth coming back to.
REPORTING 2.0 Rebuilding a reporting experience customers had stopped trusting Rebuilding reporting around a live, in-browser report builder I prototyped in code.
PRIMSOL When search is the whole product When search is the whole product: rebuilding a legal research tool around how lawyers actually cross-reference.

What it’s like working with me

Emmanuel Oshowobi standing by a canal, hands in pockets, in an orange jacket.
Connie Searson: for always giving me a helping hand at the drop of a hat.
Veronika Vēbere: thank you for being an incredible designer.
Tamara Biljman: for all the fabulous and speedy design for our CRO efforts — you remain the best there is.
Julie Kuehl: the last taco of the day, for a quick solution to a long-nagging problem.
Connie Searson: for hosting a great brainstorming session.
Simon: for his hard work, amazing designs and making the website look great.
Tamara Biljman: for implementing his coding skills to remove a big obstacle in running a test on our demo page.
Tricia Osazuwa: shoutout for taking on a room of 2,000 young people and opening the show to an amazing event.
Tamara Biljman: for the Figma tutorial and your patience.
Romario Lourenço: well done — this is an incredible improvement for the eye and optimisation.
Tamara Biljman: for the sign-up page optimisation with Stef — can’t wait to get it live.
Cecilia Haynes: for the stellar designs.
Tamara Biljman: for one of the best work sessions ever.
Connie Searson: thank you for teaching me your ways on Figma.
Tamara Biljman: for being an amazing scrum master.
Tamara Biljman: for implementing quick homepage optimisations that will help increase our conversion rate.
Tamara Biljman: WOW — massive congrats on your progress with coding.
Nico Watson: thanks for the quick design turnaround.
Tamara Biljman: thank you for the most wonderful conversation — I love learning from you.
Stefano D’Avascio: great job! love what I saw.
Tamara Biljman: I thoroughly enjoyed the workshop — thank you so much for putting it all together.

How I work

01

I like data more than I like opinions.

I built the scoring framework we used to rank experiments, where level 1 on the confidence scale is “opinion, including leadership’s”.

02

I write the process, not just the screens.

I authored the growth-driven design process my team worked to, from discovery through post-launch review.

03

I’d rather run the test than win the argument.

Some of my favourite work is the experiments that didn’t go my way, and the better questions they produced.